HSBC - INTERNATIONAL PRESENTATION

In February 2008, HSBC was named the world's most valuable banking brand and with 9,500 offices in 86 countries, 210,000 shareholders, 330,000 staff and 128 million customers worldwide, HSBC arguably has the most international presence among the world's multi-national banking giants. The HSBC Group operates as a number of local banks around the world and as a result operate vast strategies to manage and progress in international areas.

In early 2009 my agengy was given the task of designing a presentation to demostrate the current international status of HSBC and how to move forward. This presentation was to include various high end multimedia elements but be supplied in PowerPoint format.

My role in this project was to produce all of the motion graphics for the presentation which included a new ident, animated graphs and interactive maps. I created all of these elements using Adobe Illustrator CS4 before bringing them to life in Adobe After Effects CS4.